My client, the Bellingham Farmers Market needed a tea towel and we decided to knock it out of the park with a 3 color composition. If you are seeking a lesson in reductive design try designing for silkscreen in multiple colors. I have plenty of experience with the pitfalls of letterpress printing, adjusting details of size and coverage to suit the printing vehicle. Offset is easy, anything can be printed with precision. Silkscreen is another animal all together and less is definitely more. Considering all the elements in the design I moved pretty quickly toward simplifying things. I embraced the negative spaces around spots of color to tell the story of this piece. I am lover of large color fields in offset printing but in silkscreen it can work against you. I added different textures into the solid areas to further mottle the colors to give more of a vintage feel, and to lighten the load on the printer who is a real person. The color palette, also inspired by vintage tea towels from the 40’s is designed to fade gently with washing. The illustration was created using Adobe Illustrator. Erin Boyd at Redboots Design was hugely helpful with the process and really helped me create a good finished product. Thanks Erin!
Detail of the illustration and one of me and the dog in Erin’s studio. The towel is nice and big, almost covered me, almost.