Upon distribution of this year’s Farmers Market Poster I dug up this old post from last spring. We’ve been enjoying terrific (until today) weather. Everyone is glowing and busy with the sunshine that has visited us for a week. I thought I would look back and see what was happening last year.
It’s spring, sort of. It snowed today, just light flakes but still, it is March. I am thinking about planting things and feeling envious of people with greenhouses. It’s too early and we have to be careful not to jump the gun. Design is like this too. I go along moving things around, introducing elements, color, typography and sometimes it’s all for naught. The client waves the idea down and I am left feeling like a barren desert, no idea in sight. I generally walk at these moments. I get out on my little stretch of untraveled country road and I mull the problem over and like magic something comes to me. In the case of this poster I got off on a tangent involving a lot of words and to that I added lots of dingbats and the overall effect was not good. After a little reflection I came up with what you see here which uses some elements from the earlier piece and a simple image of a carrot in suggested ground. And with this poster the 20th season of the Bellingham Farmers Market is launched. I am proud to say I have been on a 10 year journey with this client.