Bellingham Farmers Market, established in 1992, supports local sustainable agriculture by connecting the public with local farmers, artisans, and other producers in an economically viable marketplace.
In 2001, Rowan Moore-Seifred, Creative Director of DoubleMRanch Design, joined the Bellingham Farmers Market as a board member, donating her time and expertise. Soon after, the Farmers Market contracted Moore-Seifred’s marketing and design business to serve as their graphic design team. DoubleMRanch assumed responsibility for all promotional materials, from redesigning the organization’s logo and writing its slogan, to executing strategic public outreach campaigns. DoubleMRanch Design also guided the organization in its overall marketing efforts, shaping the Bellingham Farmers Market’s identity for the new millennium. This included assisting in the capital campaign to create a permanent structure that would serve as the market’s new home. The results of these efforts were successful and dramatic.