Ad Potential


Working on some new ads for this client as they are about to open a second location. Here’s an older ad I designed for them that has been re-used many times with changed up background colors and content.

By Hand

eastbaygrease type

Occasionally, drawing letter forms is my best defense. I made this title this week for a book cover I am working on.  I wanted type that felt like it was made for a music poster and posted on telephone poles around a gritty city. I could have looked for a font to use but it was faster and easier to draw it and scan it and put it together.

Spring. This year and last.

Bellingham Farmers market 2012 Poster

Upon distribution of this year’s Farmers Market Poster I dug up this old post from last spring. We’ve been enjoying terrific (until today) weather. Everyone is glowing and busy with the sunshine that has visited us for a week. I thought I would look back and see what was happening last year.

It’s spring, sort of. It snowed today, just light flakes but still, it is March. I am thinking about planting things and feeling envious of people with greenhouses. It’s too early and we have to be careful not to jump the gun. Design is like this too. I go along moving things around, introducing elements, color, typography and sometimes it’s all for naught. The client waves the idea down and I am left feeling like a barren desert, no idea in sight. I generally walk at these moments. I get out on my little stretch of untraveled country road and I mull the problem over and like magic something comes to me. In the case of this poster I got off on a tangent involving a lot of words and to that I added lots of dingbats and the overall effect was not good. After a little reflection I came up with what you see here which uses some elements from the earlier piece and a simple image of a carrot in suggested ground. And with this poster the 20th season of the Bellingham Farmers Market is launched. I am proud to say I have been on a 10 year journey with this client.