All posts in Type

Form for a Reason

Doublemranch design for Sustainable Connections Toward Zero Waste

Banner series designed for “Toward Zero Waste” an initiative campaign of Sustainable Connections Sustainable Business Development. The vertical banners are designed to act as the background to a waste receptacle. That meant all the key information needed to exist in the top third of the vertical space. Dealing with waste can be a complicated and nuanced process so sticking to colors that are familiar was important. Rather than choose the deeper blue that is often associated with recycling we chose instead our paler branded blue to signify renewal. Using the branded color palette instead, a fresh modern look is achieved. I wanted to present the idea of sorting items to dispose of as a simple and also nuanced process. The clean lines suggest simplicity while the unique line detail of each item address the nuance of the process.

So often projects like this are handled the same way, lots of color photos and too much language. These posters ultimately do have some language of course but it’s nice to look at the pure idea first. Enjoy the large simple objects, on the fields of bold color. They’re approachable and easy to comprehend visually, the lines are playful and memory provoking.

Seemingly simple jobs like this one are a joy to do. I see them as ways to exercise and explore the power of the branded elements.

17 Sustainable Connections Toward Zero Waste

Save

Save

Save

Save

Save

Best Wishes to You

I will miss working with Michelle Grandy and I wish her all the best at her new position with Acme Farms and Kitchen in Bellingham. We worked together for the better part of 10 years and it is our partnership that produced much of the branding success of Sustainable Connections. These really superb collaborations don’t come along that often and this was one of the best so far.  The work helped to change a community and in so doing changed us a lot too. I am a better designer as a result of my work with SC because Michelle was able to bring a lot out of me with her enthusiasm, and  direction. Together we created a unique visual language. In January I helped make a commemorative gift for Michelle, a record of our work together, condensed down into a dozen symbols. At the end, I was so pleased to see what I had created, a graphic journey for both of us, still in progress and going strong.

I wish you Love, Luck, Prosperity, Creativity, Freedom and a good buzz!

Best Wishes Coasters

 

More about collaborations with Miss Grandy.

Inspiration

DSC_9511

For me, inspiration comes from different places. I tend to avoid looking at design when seeking inspiration for design. Instead I pay attention to what sparked my attention to the various details of a project. I am designing a book cover at the moment, the title contains a word that is also present in the title pictured. Part of my process is to repeat the title and subtitle over and over to visualize the words while also holding gently the direction from the author, the words from the manuscript, and my own experience of reading them, all the while staying vigilant for images that may appear to me. The central idea of  the memoir led me to this book which was given to me as a gift many years ago.  I have cherished the book but had not looked at it in some time. Today I leafed through it and also looked at Duchamp’s painting “Nude Descending a Staircase” and I was able to approach the work with purpose. None of the covers I produced remotely look like any of these other elements but they served to give my mind flight to make connections and decisions about the initial look of the comps.

D-Day

dd_cover

DSC_8980

DSC_8983

DSC_8985

DSC_8987

DSC_8989

In observance of the anniversary of D-Day I give you “Our Finest Day”. This 36 page book with removable documents sets the scene of that infamous day. The book includes a handwritten statement from Eisenhower accepting full responsibility if the whole thing should fail. Maps and handwritten notes are just a few of the tasty items residing in this book.

Labels

Label for pint container

Label for pint container

Label for pint container

Label for pint container

I came across these labels recently from 2009. These were sketches that were unused by the client. I have always wanted to use type with snow on it, who hasn’t?

 

By Hand

eastbaygrease type

Occasionally, drawing letter forms is my best defense. I made this title this week for a book cover I am working on.  I wanted type that felt like it was made for a music poster and posted on telephone poles around a gritty city. I could have looked for a font to use but it was faster and easier to draw it and scan it and put it together.

Spring. This year and last.

Bellingham Farmers market 2012 Poster

Upon distribution of this year’s Farmers Market Poster I dug up this old post from last spring. We’ve been enjoying terrific (until today) weather. Everyone is glowing and busy with the sunshine that has visited us for a week. I thought I would look back and see what was happening last year.

It’s spring, sort of. It snowed today, just light flakes but still, it is March. I am thinking about planting things and feeling envious of people with greenhouses. It’s too early and we have to be careful not to jump the gun. Design is like this too. I go along moving things around, introducing elements, color, typography and sometimes it’s all for naught. The client waves the idea down and I am left feeling like a barren desert, no idea in sight. I generally walk at these moments. I get out on my little stretch of untraveled country road and I mull the problem over and like magic something comes to me. In the case of this poster I got off on a tangent involving a lot of words and to that I added lots of dingbats and the overall effect was not good. After a little reflection I came up with what you see here which uses some elements from the earlier piece and a simple image of a carrot in suggested ground. And with this poster the 20th season of the Bellingham Farmers Market is launched. I am proud to say I have been on a 10 year journey with this client.

BFM13_mainposter_500px