All posts in Signage

Form for a Reason

Doublemranch design for Sustainable Connections Toward Zero Waste

Banner series designed for “Toward Zero Waste” an initiative campaign of Sustainable Connections Sustainable Business Development. The vertical banners are designed to act as the background to a waste receptacle. That meant all the key information needed to exist in the top third of the vertical space. Dealing with waste can be a complicated and nuanced process so sticking to colors that are familiar was important. Rather than choose the deeper blue that is often associated with recycling we chose instead our paler branded blue to signify renewal. Using the branded color palette instead, a fresh modern look is achieved. I wanted to present the idea of sorting items to dispose of as a simple and also nuanced process. The clean lines suggest simplicity while the unique line detail of each item address the nuance of the process.

So often projects like this are handled the same way, lots of color photos and too much language. These posters ultimately do have some language of course but it’s nice to look at the pure idea first. Enjoy the large simple objects, on the fields of bold color. They’re approachable and easy to comprehend visually, the lines are playful and memory provoking.

Seemingly simple jobs like this one are a joy to do. I see them as ways to exercise and explore the power of the branded elements.

17 Sustainable Connections Toward Zero Waste

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Bellingham Energy Prize Branding

Bellingham Energy Prize Website

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Bellingham Energy Prize Poster

Bellingham Energy Prize Buttons

Launching this month—a collaboration of 10 Whatcom County and Washington agencies and non-profits—The Bellingham Energy Prize Campaign. These organizations banded together with my client Sustainable Connections (SC) to participate in the Georgetown University Energy Prize competition. The winning city will get 5 million dollars to use as they see fit, the goal being to save energy.  Bellingham partnered with the City of Anacortes to the south and I was invited to develop the branding.

The project timeline was short and added to the stress of  delivering a campaign I learned that my wonderful Sustainable Connections, Creative Director, Michelle Grandy, was leaving her position. Despite the short time frame and sweet sadness of this being our last project we forged ahead together and produced another fine campaign. This campaign, at it’s core, is meant to be playful and engaging, and swift to motivate local citizens to save a bit more energy and in so doing help the community to win big! The look needed to be separate from Sustainable Connections brand while still relying on it. The color palette is a departure from that of SC, and is meant to be a little more primary and immediate. I drew inspiration from High-voltage warning signage for the palette and also the simple angular symbols pairing the whole thing with an irreverent font and cats! No one would ever suppose these materials came from a local government or public utility! Not that there is anything wrong with those things!  We met our goal of creating the brand and launching a website in under a month over the 2015 Christmas holiday.

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These are 3 of about 70 banners I designed for Publix. The client found me via some abstract compositions I was selling through Getty Images. The challenge was to create multiple compositions using an existing color palette. The pieces were to be used as environmental graphics in two Publix locations in central Florida. I designed the compositions and then printed each one with my Vandercook Proof Press. I had just begun using polymer plates which make the job of printing these multicolored one offs achievable. See more signs here.