All posts in Letterpress

Signs

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creamy

cool

These are 3 of about 70 banners I designed for Publix. The client found me via some abstract compositions I was selling through Getty Images. The challenge was to create multiple compositions using an existing color palette. The pieces were to be used as environmental graphics in two Publix locations in central Florida. I designed the compositions and then printed each one with my Vandercook Proof Press. I had just begun using polymer plates which make the job of printing these multicolored one offs achievable. See more signs here.

Inspiration

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For me, inspiration comes from different places. I tend to avoid looking at design when seeking inspiration for design. Instead I pay attention to what sparked my attention to the various details of a project. I am designing a book cover at the moment, the title contains a word that is also present in the title pictured. Part of my process is to repeat the title and subtitle over and over to visualize the words while also holding gently the direction from the author, the words from the manuscript, and my own experience of reading them, all the while staying vigilant for images that may appear to me. The central idea of  the memoir led me to this book which was given to me as a gift many years ago.  I have cherished the book but had not looked at it in some time. Today I leafed through it and also looked at Duchamp’s painting “Nude Descending a Staircase” and I was able to approach the work with purpose. None of the covers I produced remotely look like any of these other elements but they served to give my mind flight to make connections and decisions about the initial look of the comps.