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Brand Development

DSC_4737_bantam46_window

Ben Scholtz of Mallard Ice Cream has opened a new restaurant next door to his Bellingham landmark on Railroad Avenue. Bantam 46, his next project opened this week and it has been my pleasure to work with him and his team to craft the graphic identity for the restaurant. The space interior designed by Tirzah Woods is rich in texture, and tone. The focal point of the restaurant is a firey vertical rotisserie oven, you can see it’s flames from the street! Upstairs the bar is tucked away¬†under a starry canopy¬†with a view of Railroad Avenue from the trees. They have truly created a magical setting. Stay tuned for more on this evolving project.

Form for a Reason

Doublemranch design for Sustainable Connections Toward Zero Waste

Banner series designed for “Toward Zero Waste” an initiative campaign of Sustainable Connections Sustainable Business Development. The vertical banners are designed to act as the background to a waste receptacle. That meant all the key information needed to exist in the top third of the vertical space. Dealing with waste can be a complicated and nuanced process so sticking to colors that are familiar was important. Rather than choose the deeper blue that is often associated with recycling we chose instead our paler branded blue to signify renewal. Using the branded color palette instead, a fresh modern look is achieved. I wanted to present the idea of sorting items to dispose of as a simple and also nuanced process. The clean lines suggest simplicity while the unique line detail of each item address the nuance of the process.

So often projects like this are handled the same way, lots of color photos and too much language. These posters ultimately do have some language of course but it’s nice to look at the pure idea first. Enjoy the large simple objects, on the fields of bold color. They’re approachable and easy to comprehend visually, the lines are playful and memory provoking.

Seemingly simple jobs like this one are a joy to do. I see them as ways to exercise and explore the power of the branded elements.

17 Sustainable Connections Toward Zero Waste

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Labels

Label for pint container

Label for pint container

Label for pint container

Label for pint container

I came across these labels recently from 2009. These were sketches that were unused by the client. I have always wanted to use type with snow on it, who hasn’t?