All posts in Branding

Form for a Reason

Doublemranch design for Sustainable Connections Toward Zero Waste

Banner series designed for “Toward Zero Waste” an initiative campaign of Sustainable Connections Sustainable Business Development. The vertical banners are designed to act as the background to a waste receptacle. That meant all the key information needed to exist in the top third of the vertical space. Dealing with waste can be a complicated and nuanced process so sticking to colors that are familiar was important. Rather than choose the deeper blue that is often associated with recycling we chose instead our paler branded blue to signify renewal. Using the branded color palette instead, a fresh modern look is achieved. I wanted to present the idea of sorting items to dispose of as a simple and also nuanced process. The clean lines suggest simplicity while the unique line detail of each item address the nuance of the process.

So often projects like this are handled the same way, lots of color photos and too much language. These posters ultimately do have some language of course but it’s nice to look at the pure idea first. Enjoy the large simple objects, on the fields of bold color. They’re approachable and easy to comprehend visually, the lines are playful and memory provoking.

Seemingly simple jobs like this one are a joy to do. I see them as ways to exercise and explore the power of the branded elements.

17 Sustainable Connections Toward Zero Waste

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Advertising Local

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This in-progress series of ads talks about the collaborations, partnerships, and relationships my client, Mallard Ice Cream is having in the local community. The design of each of these ads needs to reflect not only the Mallard Ice Cream brand but the partnering brand as well. I worked with a different group of people on each ad to help me weave the visual story of the collaboration.

 

Mallard Fresh Made Ice Cream

Sylvia Center for the Performing Arts

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Best Wishes to You

I will miss working with Michelle Grandy and I wish her all the best at her new position with Acme Farms and Kitchen in Bellingham. We worked together for the better part of 10 years and it is our partnership that produced much of the branding success of Sustainable Connections. These really superb collaborations don’t come along that often and this was one of the best so far.  The work helped to change a community and in so doing changed us a lot too. I am a better designer as a result of my work with SC because Michelle was able to bring a lot out of me with her enthusiasm, and  direction. Together we created a unique visual language. In January I helped make a commemorative gift for Michelle, a record of our work together, condensed down into a dozen symbols. At the end, I was so pleased to see what I had created, a graphic journey for both of us, still in progress and going strong.

I wish you Love, Luck, Prosperity, Creativity, Freedom and a good buzz!

Best Wishes Coasters

 

More about collaborations with Miss Grandy.

Bellingham Energy Prize Branding

Bellingham Energy Prize Website

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Bellingham Energy Prize Poster

Bellingham Energy Prize Buttons

Launching this month—a collaboration of 10 Whatcom County and Washington agencies and non-profits—The Bellingham Energy Prize Campaign. These organizations banded together with my client Sustainable Connections (SC) to participate in the Georgetown University Energy Prize competition. The winning city will get 5 million dollars to use as they see fit, the goal being to save energy.  Bellingham partnered with the City of Anacortes to the south and I was invited to develop the branding.

The project timeline was short and added to the stress of  delivering a campaign I learned that my wonderful Sustainable Connections, Creative Director, Michelle Grandy, was leaving her position. Despite the short time frame and sweet sadness of this being our last project we forged ahead together and produced another fine campaign. This campaign, at it’s core, is meant to be playful and engaging, and swift to motivate local citizens to save a bit more energy and in so doing help the community to win big! The look needed to be separate from Sustainable Connections brand while still relying on it. The color palette is a departure from that of SC, and is meant to be a little more primary and immediate. I drew inspiration from High-voltage warning signage for the palette and also the simple angular symbols pairing the whole thing with an irreverent font and cats! No one would ever suppose these materials came from a local government or public utility! Not that there is anything wrong with those things!  We met our goal of creating the brand and launching a website in under a month over the 2015 Christmas holiday.

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Signs

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These are 3 of about 70 banners I designed for Publix. The client found me via some abstract compositions I was selling through Getty Images. The challenge was to create multiple compositions using an existing color palette. The pieces were to be used as environmental graphics in two Publix locations in central Florida. I designed the compositions and then printed each one with my Vandercook Proof Press. I had just begun using polymer plates which make the job of printing these multicolored one offs achievable. See more signs here.

Labels

Label for pint container

Label for pint container

Label for pint container

Label for pint container

I came across these labels recently from 2009. These were sketches that were unused by the client. I have always wanted to use type with snow on it, who hasn’t?

 

Ad Potential

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Working on some new ads for this client as they are about to open a second location. Here’s an older ad I designed for them that has been re-used many times with changed up background colors and content.

Spring. This year and last.

Bellingham Farmers market 2012 Poster

Upon distribution of this year’s Farmers Market Poster I dug up this old post from last spring. We’ve been enjoying terrific (until today) weather. Everyone is glowing and busy with the sunshine that has visited us for a week. I thought I would look back and see what was happening last year.

It’s spring, sort of. It snowed today, just light flakes but still, it is March. I am thinking about planting things and feeling envious of people with greenhouses. It’s too early and we have to be careful not to jump the gun. Design is like this too. I go along moving things around, introducing elements, color, typography and sometimes it’s all for naught. The client waves the idea down and I am left feeling like a barren desert, no idea in sight. I generally walk at these moments. I get out on my little stretch of untraveled country road and I mull the problem over and like magic something comes to me. In the case of this poster I got off on a tangent involving a lot of words and to that I added lots of dingbats and the overall effect was not good. After a little reflection I came up with what you see here which uses some elements from the earlier piece and a simple image of a carrot in suggested ground. And with this poster the 20th season of the Bellingham Farmers Market is launched. I am proud to say I have been on a 10 year journey with this client.

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