Rowan Moore-Seifred’s design expertise stems from 25 years of experience serving a variety of clients locally, nationally, and internationally by creating identity systems, advertising campaigns, book design, and all forms of branding and marketing materials. Locally, Rowan is renown as the creator of Sustainable Connection’s “Buy Local” campaign, which has resulted in phenomenal success and
far-reaching impacts for building Sustainable Connections’ identity, the city of Bellingham’s commerce, and the sustainable community.
Well practiced in creating results-driven campaigns and marketing efforts in Whatcom County,
Rowan has earned a positive reputation as a creative director and designer, adaptable to the changing needs of her clients while consistently producing penetrating and effective campaigns. In addition to contributing to the overwhelming success of Sustainable Connections, Rowan also is responsible for the Bellingham Farmers Market branding and marketing, which resulted in the tripling of market sales, an 85% increase in participating vendors, and the $2.5 million construction of the Depot Market Square. Locally, Rowan also has worked on Bellingham’s Campaign for the Arts (logo, website, ads) for the Whatcom Community Foundation, as well as serving private businesses, non profits and governmental organizations. She is an advisory board member of the Whatcom Community College Graphic Arts Program.
Prior to founding DoubleMRanch Design in 1994, Rowan served as Art Director at A&M Records in Los Angeles. She received her Bachelor of Fine Arts Degree in Communication Design from The Otis College of Art and Design in 1986. In 19 years in Whatcom County, Rowan has built up a substantial graphic profile that is unbound by convention and sought after by a host of clients – from international corporations to local non profits.
…Caprice Teske, Director for the Bellingham Farmers Market, had this to say about how DoubleMRanch Design contributed to the success of the Bellingham Farmers Market:
“Our initial success relied heavily on the support and commitment of our community. Ten years into our development, we began to prioritize our growth in earnest and we realized that our marketing and messaging needed to maintain qualities of stability and tradition, while adding a fresh perspective to draw in new consumers. Using elements of our past, DoubleMRanch helped us create an identity that honored these requirements.
Part of our marketing includes changing up our look from year to year, which appeals to our long-time customers, many who anticipate each year’s designs. We are consistently surprised by the variety of ideas DoubleMRanch can formulate each year. Each fresh and exciting design remains true to our identity and, in turn, becomes a part of our history.
Rowan has been a vital part of our marketing team for 12 years, helping us keep up with trends and technology. From website design to researching and developing on-line sales tools, she has been a true partner in our growth and development. She makes a large and overwhelming project easy and fun to work on and we look forward to many more years of partnership.”